secret women’s world
Co-directors Tuesday McGowan and Scott Fredette were asked to showcase a collection of badass women in this homage to female empowerment for Secret entitled "Women's World". With support from Executive Producer, Sara Hine of Aras Creative, McGowan and Fredette recruited award winning Director of Photography, Laura Valladao to capture the bold "in your face" visual style of the spot. The team sought out an eclectic mix of powerful females who are changing the world as designers, chefs, musicians, brewers, bloggers and fitness entrepreneurs. These game changers are Nicky Smith, designer and blogger; Lauren Eylise, a musician; Heather Britt, a choreographer and founder of DANCEFIX; Iyonna Fairbanks, a model and influencer; Frances Kroner, executive chef of Sleepy Bee Café and Aster on Fourth; Natalie Blair, a brewer at Rhinegeist Brewery; and Rosie Kovacs, a designer and co-founder of Brush Factory and Sew Valley. Each of the women were featured in real environments enhanced by the artistry of stylist Jesse Cundiff. This look was made cinematic by the stunning color work of Maria Carretero at Framestore, Chicago.