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fitbit versa 2 launch reveal

 Less sport more fashion.

Working with Bonfirelabs Creative Director, John Sadler, I was brought on as art director to help develop a visual language of natural light, intricate choreography and typography integration for the new stylish design of the Fitbit Versa 2.  Lead animator, Eric Duplessis created beautiful seamless transitions with ramped timings that worked effortlessly with the elegant type treatment establishing Fitbit Versa 2’s new fashion forward look.