canon perfect moments
Being in the right place at the right time means nothing without the right camera.
As creative director, I worked partnered with director Jonathan Zames to design a treatment for this Rube Golderg-style spot for Canon and Grey New York. I helped to concept and design a well choreographed reveal of perfect moments. The spot begins with a female photographer simply rolling her lens cap to set off a domino effect. This triggers a falling water balloon, a dog helping to lift a gate, a row of bikes toppling over and more. They're all picture-perfect moments, but it's only at the end of the film that we see the perfectly-timed stills the photographer has taken with her Canon EOS Rebel T7i DSLR. And yeah, you wouldn't get those with a phone camera.